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The Groundwork Blog

Tips from BizLab: Everything you need to know about local SEO

By Raelyn Couto | March 18, 2024
BizLab meeting on Local SEO with Mark Collins at Groundwork New Bedford

Understanding the power of local SEO, especially in today’s digital world, can significantly impact the success of your business. Mark’s insights during this month’s BizLab shed light on how crucial it is for local businesses and entrepreneurs to harness the potential of local SEO to increase visibility and attract targeted traffic in their communities.

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Celebrating the Women of Groundwork

By Raelyn Couto | March 8, 2024

In celebration of International Women’s Day, we want to take a moment to spotlight the amazing women who bring our Groundwork community to life. As you’ll see, it’s clear we all share a collective passion for creativity and fostering connections. Take a moment to hear what inspires these women at Groundwork—it might just inspire you, too.

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BizLab: the ultimate business resource for artists and creatives

By Korie Ellis - St. Pierre | February 29, 2024

When it comes to running a business, access to a supportive community is invaluable. This is especially true for creatives and artists who often feel at odds with the business…

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Meet Our General Manager: Nicole Cosme

By Sarah | February 26, 2024

“I continue to be excited about the learning opportunities available to me at Groundwork, and for the opportunity to work somewhere that people value and feel makes a positive difference in their lives.”

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How to support Black-owned business all year long

By Raelyn Couto | February 20, 2024

Black History Month is a time to reflect on the contributions and achievements of Black individuals throughout history. One impactful way to honor this month is by actively supporting Black-owned businesses. However, it’s essential to extend this support beyond February and make it a year-round commitment. In this blog, we explore the best ways to connect with our communities, and we connect with some Black business owners and artists about how to support the Black community beyond Black History Month.

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Meet the Artist: Alyn Carlson

By Korie Ellis - St. Pierre | February 1, 2024

“I see the world as an artist, experiencing everything that way. The design work I do, how I relate to family and friends, is informed and colored by my art making.”

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Meet the Artist: Izzy Rodriguez

By Raelyn Couto | February 1, 2024

“My current body of work is motivated by my constant intrigue and curiosity with the world around me. These photographs show the little slices of everyday life that we often take for granted. Fleeting moments that would otherwise be completely insignificant, if not photographed.”

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Meet Our Community Coordinator: Korie Ellis-St. Pierre

By Raelyn Couto | January 29, 2024

“I am very much looking forward to sharing my ideology of “make the most of what’s around.” Being an artist and natural dyer, my way of viewing everyday materials is quite romanticized.”

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Meet Our Community Coordinator: Raelyn Couto

By Nicole Cosme | January 15, 2024

“I’m excited about continuing to foster the amazing community here at Groundwork. This is a community where everyone is welcome regardless of background, and where we can grow together.”

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Erica Clavin shares her passion for sustainability in the beauty industry and beyond

By Nicole Cosme | January 5, 2024

“The beauty industry can be very unkind for folks with mental/physical challenges and it took years of self awareness and advocacy to find the balance that works for me to consistently maintain my responsibilities without burning out. “

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