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How To

What’s new in social media?: Five trends that matter

Overly curated feeds are a thing of the past. Consumers are craving authenticity and some humor. Don’t be afraid to put more personality into your brand voice and start experimenting with more lighthearted content. Showing up as your authentic self will lead to building more connections within your online community.

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How to Host Better Gatherings

Groundwork members gather to eat cookies in the kitchen

You can’t just bring a bunch of people together in a room and expect that it will be a good time. If you want to host better gatherings, they must be intentional. As I reflect on my recent gathering experience, I can see three distinct things that set our gatherings apart.

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