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Posts by Raelyn Couto

What’s new in social media?: Five trends that matter

Overly curated feeds are a thing of the past. Consumers are craving authenticity and some humor. Don’t be afraid to put more personality into your brand voice and start experimenting with more lighthearted content. Showing up as your authentic self will lead to building more connections within your online community.

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Why startups and small businesses love coworking spaces

In today’s constantly changing business world, startups and small businesses often find themselves seeking spaces that offer more than just a desk and a chair. Coworking spaces like Groundwork offer an ideal solution. These spaces have gained popularity for good reason: they provide a supportive system where entrepreneurs can grow and thrive.

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Tips from BizLab: Everything you need to know about local SEO

BizLab meeting on Local SEO with Mark Collins at Groundwork New Bedford

Understanding the power of local SEO, especially in today’s digital world, can significantly impact the success of your business. Mark’s insights during this month’s BizLab shed light on how crucial it is for local businesses and entrepreneurs to harness the potential of local SEO to increase visibility and attract targeted traffic in their communities.

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Celebrating the Women of Groundwork

In celebration of International Women’s Day, we want to take a moment to spotlight the amazing women who bring our Groundwork community to life. As you’ll see, it’s clear we all share a collective passion for creativity and fostering connections. Take a moment to hear what inspires these women at Groundwork—it might just inspire you, too.

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How to support Black-owned business all year long

Black History Month is a time to reflect on the contributions and achievements of Black individuals throughout history. One impactful way to honor this month is by actively supporting Black-owned businesses. However, it’s essential to extend this support beyond February and make it a year-round commitment. In this blog, we explore the best ways to connect with our communities, and we connect with some Black business owners and artists about how to support the Black community beyond Black History Month.

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