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Posts by Sarah

Member Spotlight: Doug Lane

Doug-Lane

“My job sometimes brings me to more trendy places like New York City and Silicon Valley. They are great places, but I find them a bit phony at times. New Bedford has a realness to it. We all know that it’s not perfect, but it’s a one-of-a-kind place filled with many creative and hard-working people.”

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How To: Make a Small Collaborative Work Space

furniture assembly

In case you missed the news, the Groundwork BETA space is open for business. This small but inviting office suite presented a unique challenge: how do we turn a small space into a dynamic and inviting work environment? Read on to learn what we did.

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The Startup Life: On Tribes and Building Community

farm-to-table

Our farm-to-table dinner was a success! Dena and I were pleased that the food turned out well, but we were even more excited to see the seeds of the Groundwork tribe take root. Finally we were able to bring people together in real life, and facilitate connections. And this is what coworking is all about!

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How To: Make Marketing Fun (Hint: use video)

It is always nice when the marketing message of a business is congruent with the business itself. In other words, our actions and values should line up with the way we project ourselves. Our aim was such in the recent series of videos we produced to promote our IndieGoGo crowdfunding campaign. And we sure had a lot of fun doing it…

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What I like about Crowdfunding

Groundwork #14

We’re almost through with our crowdfunding campaign. No matter what happens in the next few days, I’m glad we took the plunge. We’ve built a stronger sense of purpose and identity as a company since we started this whole thing. We’ve reached new perspective members, we’ve connected with old friends… heck, we’re even planning a culinary foray into farm-to-table cooking. So thanks for coming along for the ride thus far, and stay tuned for some fun videos in the coming days. It ain’t over yet, baby!

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The Startup Life: Floor plans, tweets, and getting discouraged

roof video shoot

I had heard that running a startup was the hardest thing I’d ever do, and I’m starting to understand why. And I have a sneaking suspicion that Dena and I are just scratching the surface. So for your entertainment and my personal catharsis, I will be blogging some personal thoughts, experiences, and lessons from the life of a startup right here.

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Join us for a farm-to-table feast!

Farm to table

Hey everyone! So we’re halfway to our funding goal on IndieGoGo. To keep the momentum going, Dena and I decided to add a farm-to-table dinner as one of the perks for contributing. Contribute $200 and you and a guest will join us for a farm-to-table dinner served at Dena’s farmhouse in Berkley, MA. We’re talking a five course vegetarian feast, featuring organic veggies grown by Dena and lovingly prepared by both of us.

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