How To
5 Things I Learned about Marketing from Making a Documentary
Marketing is evil, right? Not if you are telling important stories and doing meaningful work. Here are 5 important lessons for marketing (and life in general) learned from making a documentary film.
Read MoreHow To: Survive an iPhone Apocalypse
Hi my name is Sarah, and I have an iPhone problem. I work in digital marketing. I manage multiple social media accounts. I tweet regularly. I cannot enjoy beauty without instagramming it. I blog. I need my phone. And I am seriously worried and disturbed about the effects of my phone usage on my brain. What is happening to my ability to focus? To be in the moment? Can I use technology rationally?
Read MoreHow to Fund a Startup: Groundwork! by the Numbers
A lot of people wonder how Dena and I handle finances at Groundwork! and I’m going to share it all right here, in hopes that it will be either useful or inspiring. Keep in mind that neither of us had capital to contribute to Groundwork! nor did we have any personal money in savings to cover our own cost of living. It has been a wild, uphill battle that we are still fighting but I am certain we will come out on top.
Read MoreHow To: NOT Waste Time on Social Media
Time is precious if you run your own business. Here are five tips from our experience at Groundwork! that will help you make the most of your time on social media.
Read MoreHow To: Make a Small Collaborative Work Space
In case you missed the news, the Groundwork BETA space is open for business. This small but inviting office suite presented a unique challenge: how do we turn a small space into a dynamic and inviting work environment? Read on to learn what we did.
Read MoreHow To: Make Marketing Fun (Hint: use video)
It is always nice when the marketing message of a business is congruent with the business itself. In other words, our actions and values should line up with the way we project ourselves. Our aim was such in the recent series of videos we produced to promote our IndieGoGo crowdfunding campaign. And we sure had a lot of fun doing it…
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