Essays
From the Ground Up: Groundwork!’s Year in Review
It’s hard to believe that Dena and I were camping out alone in the BETA space just a year ago. In this post I look back at our original vision for Groundwork! and reflect on just how much we accomplished.
Read More3 Things I Learned about Branding as a TEDxNewBedford Organizer
As a member of the organizing team for TEDxNewBedford, I’ve learned a thing or two about the power of a good brand. It turns out those three red letters have a lot to teach.
Read More5 Things I Learned about Marketing from Making a Documentary
Marketing is evil, right? Not if you are telling important stories and doing meaningful work. Here are 5 important lessons for marketing (and life in general) learned from making a documentary film.
Read MoreHow To: Survive an iPhone Apocalypse
Hi my name is Sarah, and I have an iPhone problem. I work in digital marketing. I manage multiple social media accounts. I tweet regularly. I cannot enjoy beauty without instagramming it. I blog. I need my phone. And I am seriously worried and disturbed about the effects of my phone usage on my brain. What is happening to my ability to focus? To be in the moment? Can I use technology rationally?
Read MoreSmashing Coworking Stereotypes with Indy Hall and Workbar
The Groundwork! team took a field trip to Cambridge to attend a workshop led by members of the Indy Hall team. It was also an occasion to celebrate with new friends at Workbar as we prepare to launch the Workbar Network in June.
Read MoreHow to Fund a Startup: Groundwork! by the Numbers
A lot of people wonder how Dena and I handle finances at Groundwork! and I’m going to share it all right here, in hopes that it will be either useful or inspiring. Keep in mind that neither of us had capital to contribute to Groundwork! nor did we have any personal money in savings to cover our own cost of living. It has been a wild, uphill battle that we are still fighting but I am certain we will come out on top.
Read MoreThe Coworking Life: Why Core Values are Important
We recently defined our core values at Groundwork! It was a fun process, but even more importantly, these values form the base of our decision making and actions every single day.
Read MoreThe Startup Life: Great Doubt, Great Faith, and Great Effort
Great faith, great doubt, and great effort are the three pillars of Zen practice, and are useful for any entrepreneur. Light the fire of your doubt and faith and your effort will follow…
Read MoreThe Startup Life: On Tribes and Building Community
Our farm-to-table dinner was a success! Dena and I were pleased that the food turned out well, but we were even more excited to see the seeds of the Groundwork tribe take root. Finally we were able to bring people together in real life, and facilitate connections. And this is what coworking is all about!
Read MoreWhat I like about Crowdfunding
We’re almost through with our crowdfunding campaign. No matter what happens in the next few days, I’m glad we took the plunge. We’ve built a stronger sense of purpose and identity as a company since we started this whole thing. We’ve reached new perspective members, we’ve connected with old friends… heck, we’re even planning a culinary foray into farm-to-table cooking. So thanks for coming along for the ride thus far, and stay tuned for some fun videos in the coming days. It ain’t over yet, baby!
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