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Essays

How To: Survive an iPhone Apocalypse

iphone-apocalypse

Hi my name is Sarah, and I have an iPhone problem. I work in digital marketing. I manage multiple social media accounts. I tweet regularly. I cannot enjoy beauty without instagramming it. I blog. I need my phone. And I am seriously worried and disturbed about the effects of my phone usage on my brain. What is happening to my ability to focus? To be in the moment? Can I use technology rationally?

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How to Fund a Startup: Groundwork! by the Numbers

How to raise money

A lot of people wonder how Dena and I handle finances at Groundwork! and I’m going to share it all right here, in hopes that it will be either useful or inspiring. Keep in mind that neither of us had capital to contribute to Groundwork! nor did we have any personal money in savings to cover our own cost of living. It has been a wild, uphill battle that we are still fighting but I am certain we will come out on top.

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The Startup Life: On Tribes and Building Community

farm-to-table

Our farm-to-table dinner was a success! Dena and I were pleased that the food turned out well, but we were even more excited to see the seeds of the Groundwork tribe take root. Finally we were able to bring people together in real life, and facilitate connections. And this is what coworking is all about!

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What I like about Crowdfunding

Groundwork #14

We’re almost through with our crowdfunding campaign. No matter what happens in the next few days, I’m glad we took the plunge. We’ve built a stronger sense of purpose and identity as a company since we started this whole thing. We’ve reached new perspective members, we’ve connected with old friends… heck, we’re even planning a culinary foray into farm-to-table cooking. So thanks for coming along for the ride thus far, and stay tuned for some fun videos in the coming days. It ain’t over yet, baby!

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The Startup Life: Floor plans, tweets, and getting discouraged

roof video shoot

I had heard that running a startup was the hardest thing I’d ever do, and I’m starting to understand why. And I have a sneaking suspicion that Dena and I are just scratching the surface. So for your entertainment and my personal catharsis, I will be blogging some personal thoughts, experiences, and lessons from the life of a startup right here.

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Why Coworking is Good for your Business

coworking-is-good-for-business

We’re so excited about launching Groundwork! because we believe it will be a catalyst to a healthy local economy in New Bedford. What exactly does that mean? We want creative and hard-working people to have a place where they can get inspiration and support to launch their own business. Let’s be honest, starting a business is daunting: Should I be an LLC or S Corp? Do I need insurance? Should I take out a loan or seek investors? How the hell to I market myself? File taxes?

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