Marketing Lab
Group coaching on marketing strategy, tactics, and more.
Are you doing your own marketing?
Lab Groups are for people who have (or want to have) hands-on involvement in their marketing and content creation, and want the tools to execute more efficiently and get better results. This is the place to build your strategy, troubleshoot where you are stuck, test content, and measure results in a supportive space.
Each lab group will be a 4-week sprint including:
- Four webinars in which we’ll address a specific topic from the syllabus
- Homework assignments to plan, create, and promote actual content
- Weekly office hours where you can get your questions answered
- A private Slack channel where you can ask questions and get support between meetings
Each lab costs:
$99 for GW Members / $129 for non-Members
Labs are guided by:
Sarah Athanas started blogging in the early aughts, leading to a career in digital marketing that has spanned over a decade. As a Web Director, Sarah introduced WordPress as a CRM as well as Agile project management to her team. As a Marketing Director, she has managed content marketing campaigns for several divisions in the language and travel industry across the USA and South America. Sarah also brings several years of consulting to the table at the Marketing Lab, with experience in diverse industries that include transportation, health care, tech, and non-profits. Find her on LinkedIn >
Read on for the 2020 lab schedule >
Marketing Fundamentals
January 7-28, 2020
Without a solid understanding of your market and your message, marketing is truly a waste of time. This edition of the Marketing Lab covers the essential building blocks of a successful marketing strategy.
During this lab, you will:
- Identify and create detailed descriptions of your ideal customer
- Write your three pillars of “what makes you different”
- Identify the appropriate channels to get your message to your customer
- Create a 6-month strategy and schedule
Registration opens in December. Get on the waiting list >
Advanced Marketing Tactics
Feb 18 - March 10, 2020
This lab is for those who have their foundations in place, and want to tune up their performance with specific tactics.
During this lab, you will learn:
- Blogging for SEO
- Facebook Ads: When and how to use them
- How to grab attention on Instagram
- How to get more out of email marketing
Registration opens in January 2020. Get on the waiting list >
DIY Website Design
Announcing dates soon
Thinking of building your own website? This lab covers all the essential information you need to create a self-hosted WordPress Website.
During this lab, you will learn:
- Hosting, DNS, and other key terms you need to understand
- Installing WordPress and selecting a theme
- WordPress essential plugins & Google Analytics
- Basic SEO for your WordPress Website
Registration opens in February 2020. Get on the waiting list >
Not a member yet?
Schedule a 15-minute tour to check out our space and get your questions answered. Stay for a trial day after your tour.