Webinar: Identify your ideal customer

In times of crisis, our marketing strategy shifts from generating leads to connecting, building trust, and offering support. But how can you support your audience if you don’t know who they are? Now more than ever, you need to know who your ideal customer is.

In this webinar, Sarah Athanas will show how to identify and describe your ideal customer with real-life examples. You will also get time to create your own customer groups and get feedback.

Sarah Athanas is the co-founder and current owner of Groundwork, a coworking space in Groundwork. Prior to starting Groundwork Sarah worked as a Marketing Director for an international language and travel firm, and spend several years consulting in different industries.

This webinar is free for Groundwork members and $5 for the general public. Register online to get access to the event.