Lunch & Learn – How to measure your social media results and set goals with Google Analytics

Is social media marketing worth your time?

You see lots of interactions on your posts, and your followers are steadily growing, but does that translate to more sales and customers?

In this workshop, you will learn what to look for in Google Analytics to better understand how social media marketing drives traffic and eventually sales. We’ll also talk about setting specific goals for social media marketing and how to measure those goals.

Don’t have a Google Analytics account set up for your website yet? You are still welcome to attend, to see what Analytics could do for you. However, this workshop will not cover the setup of Analytics.

Sarah Athanas is the co-founder and current owner of Groundwork. She has a decade of experience in digital marketing and has watched social media transform the way businesses interact with their customers. Prior to founding Groundwork, Sarah’s experience includes serving as the Marketing Director for a language and travel firm in Buenos Aires, as well as consulting with a wide variety of businesses and non-profits.