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Content Marketing: Your Secret Weapon for 2021

November 18, 2020 @ 2:00 pm - 3:00 pm

Content Marketing Panel

It’s time to reset your content marketing strategy for 2021. Join us for a fun and dynamic discussion with three expert panelists on how you can leverage content to build an audience and grow your business. Panelists will cover topics including:

  • Defining your brand and voice
  • Responding to your audience’s needs
  • Storytelling and controlling the narrative
  • Tips for staying consistent and keeping a schedule
  • There will be an opportunity for Q+A, so bring your questions!

This event is free but requires registration. Register online for access to the webinar.


Matt Medeiros

Matt has worked in the digital space for over 20 years. He is the Director of Podcaster Success at Castos. He’s also the host of the We Are Here podcast on Matt’s passion is to encourage a community of business builders on the South Coast to engage and increase opportunity for each other.

Lara Harrington

Lara Harrington is CEO, CMO, and Co-Owner of Boutique Fitness, Inc., a strength and conditioning studio geared toward small group instruction as well as one on one training. With two locations in New Bedford and Mattapoisett, Lara is no stranger to the challenges of branding, language, and company culture that is inviting and cohesive.

Ellie Fragata

Born & raised in the SouthCoast, and still residing in New Bedford – Ellie is a creative strategist with 10 years of experience in the digital & broadcast campaign space. She is currently leading copy & content efforts as an Associate Creative Director at T.JMaxx, forging her passion for storytelling into her full-time profession. Ellie is most inspired when creating moving, memorable advertising campaigns.

Moderated by Sarah Athanas

Before founding Groundwork, Sarah had a career in digital marketing that began with a personal blog she kept while teaching English in Chile. Sarah served as the Marketing Director for Bridge, an international language and travel firm, before working as a consultant with a variety of industries. Sarah loves content, and it has been the driving force behind Groundwork’s success.


November 18, 2020
2:00 pm - 3:00 pm
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