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Beyond the Brand : Creating an Immersive and Cohesive Customer Experience

June 13, 2023 @ 12:00 pm - 1:30 pm


In this session you learn the value of creating a cohesive brand identity along with actionable steps you can apply to your own business.

Research shows that consumers are exposed to an average of 5,000 brands a day, but creating a successful brand identity is about more than appearances and a catchy logo. So, how do you make your brand stand out amongst all the clutter?

In this session, we’ll explore the value of understanding your competition, market position, and your target audience when building your brand identity. You will learn how to touch the senses to solidify your brand’s recognition and create emotional connections with your customers.

Gain insight into evoking emotions with the right design, and develop a style guide to ensure brand consistency. Whether you’re building a business or looking to re-brand, a comprehensive brand identity makes decision-making easier for collaborations, marketing, packaging, and pricing.


Presenter: Kevin Rose Jr.

Kevin Rose Jr. is an entrepreneur and founder of Unplugged Essentials, a company specializing in simply made bath & skin care products. With 5 years of experience in the industry, Kevin is known for his expertise in product development and design on a budget without sacrificing attention to detail.

Kevin studied at Berklee College of Music and is an alumnus and mentor of EforAll. He has also contributed his brand developing skills to Sorbae Frozen Treats which will be opening this Spring. Kevin’s work with Unplugged Essentials has been recognized, with their products sold at 300 JC Penney stores nationwide and their Hemp Soaks named in “The Best 15 CBD Bath Products of 2021” by the NY Times Strategist.

In addition to his work on Unplugged Essentials, Kevin is passionate about a multitude of creative pursuits and he still finds time to coach in MMA/kickboxing. Kevin is also actively involved in mentoring with EforAll and is a board member of The Collective NB.

Overall, Kevin Rose Jr is an accomplished entrepreneur who is committed to providing quality products while also making a positive impact in his community through his volunteer work and board memberships.

*Lunch will be provided*


Groundwork Team
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Groundwork New Bedford
1213 Purchase Street, Groundwork
New Bedford, MA 02740 United States
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