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Content Camp 2020

Two days of workshops on how to create, execute, and refine your content marketing strategy.


Join us on June 13-14

This two-day immersion is designed for small business owners and entrepreneurs who want to create an effective content marketing strategy with limited time and budget.

Admission to Content Camp is included with any Groundwork membership. Sign up for a membership today to grab your seat.

What you get:

  • Full access to workshops, sessions, and panel on Saturday and Sunday
  • Breakfast, snacks, coffee and tea to keep you fueled throughout the weekend
  • Healthy, locally-sourced lunch provided both days
  • A gift bag with Content Camp swag & goodies
  • Access to all presentation slides after the event
  • Happy hour Saturday evening

What you'll learn:

  • The basics of broadcasting content on a blog, podcast, or YouTube
  • How to research topics, keywords, and SEO for blog content
  • Fundamentals of video production including lighting, sound, and composition
  • How to leverage Google My Business and Google Webmaster tools to drive more traffic and conversions to your website
  • Email automation: how to create a 3-5 part "Welcome Nurture Sequence" to build know-like-trust with your new prospects
  • How to create backlink content to improve SEO
  • Time management techniques to get your social media done
  • How to accelerate and grow your brand through storytelling
  • How to create a social media strategy and calendar


Yep, we're packing a LOT of information into two days. The good news is, we'll take care of your food, drinks and snacks so all you have to do is show up and learn. We work hard to create a fun community vibe at Content Camp, so you get to connect and share with your fellow business owners!


PLUS, Saturday culminates in a panel discussion and happy hour that is equal parts informative and inspiring.

What last year's attendees are saying:

If you have a business, Content Camp is for you! Amazing group of presenters and local resources in a comfortable, welcoming environment. Value exceeded the price, highly recommend!


This camp had a relaxed, supportive vibe and covered myriad important topics for those of us charged with creating content. I highly recommend it.

- Sandy

I left with such a refreshed energy and was eager to get into the shop and find all of the little nuggets of info and photo ops that i'd been overlooking the whole time. i could not recommend Content Camp enough.


Content Camp was fantastic and just left me wanting more. I cannot wait to attend more events put on by Groundwork!

- Kim

Learned so much, have begun to implement. I loved meeting other business owners and being able to learn from them.


Content Camp provided basic training, without the stress or strain, to those of us who need and want to get up to speed quickly on how best to communicate online with clients and potential clients. Highly recommend.


Meet this year's speakers:

Saturday sessions:

Matt Medeiros

Matt Medeiros

Matt has worked in the digital space for over 20 years, and while he's not selling software during the day, he's hosting the We Are Here podcast on Matt's passion is to encourage a community of business builders on the South Coast to engage and increase opportunity for each other.

Topic: "How to Broadcast your Content"

Patrick Marino

Patrick is the owner of South Coast Inbound. For the past 15 years, Patrick has implemented online marketing strategies to build events, programs, brands, and businesses.  Patrick lives in Swansea, and as a small business owner himself, he understands that sometimes you need to be adaptable and change strategies at the drop of a hat.

Topic: "Using Keyword Research to Optimize Your Content"

Patrick Marino
Mark Collins

Mark Collins

Mark Collins is a UMASS Marketing graduate with over 4 decades of sales, marketing, and technology experience. Based on his affinity for both technology and content writing, Mark provides SEO services to small to medium-sized regional businesses and national firms. His key to success has been to develop a constantly updated local SEO formula that incorporates original content creation on the website as well as the publication of the site into reputable, high authority domain websites. Services range from ongoing organic SEO campaigns to ongoing blogging support.

Topic: "Leverage Google My Business for Traffic & Conversions"

Kevin Kertscher

Kevin is a film producer and writer who runs a local digital content agency: Big Ocean. We produce documentaries, TV commercials, branding films, and lots of other web content.

Topic: "Video Production Fundamentals"

Kevin Kertscher
Sarah Athanas

Sarah Athanas

Before founding Groundwork, Sarah had a career in digital marketing that began with a personal blog she kept while teaching English in Chile. Sarah served as the Marketing Director for Bridge, an international language and travel firm, before working as a consultant with a variety of industries. Sarah loves content, and she's excited to share her 10+ years of experience with Content Camp attendees.

Topic: "Blog Post Teardowns"

Saturday panel:

Lara Harrington

Lara Harrington

Lara Harrington is CEO, CMO, and Co-Owner of Boutique Fitness, Inc., a strength and conditioning studio geared toward small group instruction as well as one on one training. With four locations across the Southcoast (New Bedford, Mattapoisett, Westport, and Taunton), Lara is no stranger to the challenges of branding, language, and company culture that is inviting and cohesive.

A Taunton native, Lara has lived in New Bedford for 19 years and resides in the South End with her husband, daughter, two cats, and Glurb the fish.

John Weaver

John Fitzgerald Weaver is a solar power consultant with 15+ years of experience in both residential and commercial solar power. John writes for the online trade publication PV Magazine, producing 5-7 blog posts every week. His content writing has produced a steady stream of customers, allowing him to grow his own consulting business, Commercial Solar Guy.

John Weaver
Tyson Moultrie

Tyson Moultrie

Tyson Moultrie is currently the Marketing & Brand Coordinator for STEAM the Streets, Co-founder of VOTE New Bedford and Co-managing-partner of The Communal Space NB. Aside from being a candidate for Mayor of New Bedford in the 2019 Election, he’s also a former partner & Chief Communications Officer at Why Blue Matters. Tyson was a Forbes 30 Under 30 Nominee for C/O '17, GQ Insider, Socialpreneur, Creative Brand Strategist, Serial Entrepreneur, Marketer & Public Speaker. Co-author of "Inspired by BLUE" and USAF Vet with a knack for helping brands on a path to reaching their full potential.

Sunday sessions:

Ellie Fragata

Ellie Fragata

Born & raised in the SouthCoast, and still residing in New Bedford - Ellie is a creative strategist with 10 years of experience in the digital & broadcast campaign space. She is currently leading copy & content efforts as an Associate Creative Director at T.JMaxx, forging her passion for storytelling into her full-time profession. Ellie is most inspired when creating moving, memorable advertising campaigns.

Topic: "Understanding Social Media to Build an Effective Strategy"

Shonna Ryan

Shonna is the Director of Civic Support, a nonprofit which helps community organizations with their outreach strategy. She has also spent the last decade working in marketing and public relations for a variety of clients that range from politicians to wineries to educational institutions. She teaches English courses at UMD, including PR and Business Communications.

Topic: "Creating Backlink Content to Improve SEO"

Susan Finn

Susan Finn

Susan helps heart-centered entrepreneurs use digital marketing to move beyond "word of mouth" and attract their ideal clients. She rescues business owners from chaos, confusion, and time-suck so they show up with integrity in their marketing as an act of service for the people who are already searching for them. Save time. Protect your energy. Be more effective.

Topic: "Nurturing Your Prospect List with Email Automation"

Rego Marquiis

Rego is an Executive Creative Director, brand builder and storyteller.He helps organizations, marketers and creative professionals tell more efficient & effective stories by providing the tools, strategies and practice required to accelerate their success.

Topic: "Storytelling for Brand Acceleration"

Margo Crawford

Margo Crawford

Margo Crawford is a master at helping her clients create a thriving work space and sparking immediate action with her audiences. Her presentations are packed with how-to’s, humor and inspiration – leaving people feeling motivated to become more productive, organized, and empowered.

Topic: "But...I don't have time for social media!"

Noi Sabal

The daughter of a New York City ad man, Noi grew up breathing marketing. From her first job laying out newspaper ads, through her career as an editor in TV and commercials, and ultimately to international viral marketing campaigns, Noi has spent her life brainstorming creative ideas and helping companies sell their brands. Now she’s bottling her creativity and putting it into Bloggin’ Ninja, an online platform that helps small businesses develop, optimize and organize amazing content for their digital marketing.


Topic: "Content Calendar Workshop with Bloggin' Ninja Demo"

Noi Sabal

Ready to join us?

Remember, admission to Content Camp is included with any Groundwork membership! Sign up during the month of march to claim your ticket. Not interested in membership? Grab your ticket at the link below.


Questions? Contact the team here at Groundwork.