BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Groundwork - ECPv6.18.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Groundwork
X-ORIGINAL-URL:https://groundwork.space
X-WR-CALDESC:Events for Groundwork
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231130T090000
DTEND;TZID=America/New_York:20231130T100000
DTSTAMP:20231107T173539Z
CREATED:20231026T172031Z
LAST-MODIFIED:20231107T173539Z
UID:10007245-1701334800-1701338400@groundwork.space
SUMMARY:Artificial Intelligence and the Current Advertising Landscape
DESCRIPTION:As the advertising landscape transitioned from print to digital\, understanding where each dollar could yield the highest return on ad spending became increasingly complex. In 2023\, we witnessed a resurgence of Artificial Intelligence. Microsoft emerged at the forefront of this revolution\, forging a partnership with Chat GPT and redefining how customers should envision the future of media\, advertising\, and digital acceleration of sales and customer acquisition. \nThis presentation will shed light on the significance of advertising\, demystify what AI truly entails\, and illustrate how companies\, irrespective of their size\, are leveraging AI for digital transformation and advertising. During this presentation\, we will answer the following questions: \n\nWhat is advertising and how does it impact sales?\nWhat are the best channels to invest in? How many channels are there and what benefits most to SMB businesses?\nWhat is the difference between SEO and SEM – paid vs organic.\nWhat’s the buzz with artificial intelligence? Does it matter to local businesses? Where do SMB businesses see value?\n\nIn addition\, we will review the current and impactful lifeline of AI\, how companies are using and selling it for productivity. \nPresenter: Milton Reis is Senior Director NA Advertising Sales at Microsoft. He embarked on his journey with Microsoft Advertising in early 2015\, bringing with him a wealth of experience in new business sales\, spanning across agencies and channel partner sales for businesses of various sizes. His expertise is on new customer acquisition through the lens of Paid Media Advertising. \nReserve your spot here \n*A light breakfast is provided
URL:https://groundwork.space/event/artificial-intelligence-and-the-current-advertising-landscape/
LOCATION:Groundwork New Bedford\, 1213 Purchase Street\, Groundwork (Enter on Maxfield St.)\, New Bedford\, MA\, 02740\, United States
CATEGORIES:Business Buzz,Workshop / Class
ATTACH;FMTTYPE=image/png:https://groundwork.space/wp-content/uploads/2023/10/Artificial-Intelligence-and-the-current-Advertising-Landscape.png
END:VEVENT
END:VCALENDAR